...and number 2 will really shock you! - Please excuse the cheap shot at click-bait titles. I've always wanted to try that 🙂. Data science is growing like mad. Everyone’s got piles of data and smart companies are asking how…
zankMarch 10, 2020
If your company has an online presence that your customers interact with, they expect to be able to converse with your site or app. This week, I’ll explain what “conversational” data science is and why it’s so important to your…
zankMarch 3, 2020
I’m often asked how I became a data scientist. Here’s the story. I hope you enjoy the departure from normal Tech Tuesday topics. As many have done, I learned the ropes of data science by doing, but my story is…
zankFebruary 25, 2020
I collide with stories like these all the time: "I had no idea how to write code two years ago. Now I’m an A.I. Engineer.” Or, "In April, I graduated from after 12 weeks of intensive data science training." Graduated?…
zankFebruary 18, 2020
Generally speaking, data scientists build “models” that predict things such as customer churn, what a customer might want next while browsing your website, or even what you yell into your phone in a loud room. But how long does it…
zankFebruary 11, 2020
Engagement is essential. For a lot of businesses, personalizing great content or products is the key to high customer engagement. For companies with lots of products where users cannot sift through everything on their own, a recommender system is an…
zankFebruary 4, 2020
"Customer engagement is where the heart is" - Neil Patel (1) A study by Constellation Research reported that companies who improve engagement can increase cross-sell revenue by 22 percent, up-sell revenue by 38 percent and order size by 5 to…
zankJanuary 28, 2020
Good morning. This is David Albrecht, data scientist at Bennett Data Science, filling in for Zank. The other day, I saw a post from someone explaining that their father went his entire life having never heard of Tic-Tac-Toe. It blew my…
David AlbrechtJanuary 21, 2020
Today’s newsletter is a reaction to an article, How to Recognize A.I. snake oil. The author writes about the large and growing number of fake A.I. claims companies are making. Unfortunately, it can sometimes be quite difficult to tell real…
zankJanuary 14, 2020
When you’re driving down the street in your car (or it’s driven by A.I., if you’re reading this in the near future) and you want to know if you’re speeding, you look at the speedometer. Pretty simple. That’s a measurement…
zankJanuary 7, 2020