data science Archives - Page 3 of 5 - bennett_data_science


There are Going to be Some Rules!

by: Zank, CEO of Bennett Data Science There’s a wonderful document that Google created many years ago, called Rules of Machine Learning: Best Practices for ML Engineering and it’s one of the most important documents I’ve ever read on machine learning. Not…
February 3, 2019

Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…
January 30, 2019

You down with DPP?

by: Zank, CEO of Bennett Data Science As I talk with more and more successful executives, there’s a concept that I find myself returning to again and again. It’s this notion of descriptive versus predictive, and eventually, to prescriptive analytics. Let’s…
January 22, 2019