BusinessTechnology

How Popularity can Kill Personalization

Popularity has become its own justification. - Jonathan Franzen by: Zank, CEO of Bennett Data Science We all know that popular items sell well, because, well, they’re popular! But there’s a downside to recommending most-popular products or content to your users…
zank
March 6, 2019
BusinessTechnology

Better Testing Equals More Revenue

A/B testing is such an important step in product development because it's directly tied to revenue. by: Zank, CEO of Bennett Data Science Big data-driven companies know this. They run thousands of tests concurrently! They have teams that develop in-house…
zank
February 19, 2019
Technology

There are Going to be Some Rules!

by: Zank, CEO of Bennett Data Science There’s a wonderful document that Google created many years ago, called Rules of Machine Learning: Best Practices for ML Engineering and it’s one of the most important documents I’ve ever read on machine learning. Not…
zank
February 3, 2019