Technology Archives - bennett_data

How Popularity can Kill Personalization

Popularity has become its own justification. - Jonathan Franzen by: Zank, CEO of Bennett Data Science We all know that popular items sell well, because, well, they’re popular! But there’s a downside to recommending most-popular products or content to your users…

zankMarch 6, 2019

Business Technology

Know Your Options When it Comes to A/B Testing

by: Zank, CEO of Bennett Data Science Last time, we looked at the importance of testing and showed how to save money and do it the right way. The method we showed is the Multi Armed Bandit (MAB). In this…

zankFebruary 25, 2019

Business Technology

Better Testing Equals More Revenue

A/B testing is such an important step in product development because it's directly tied to revenue. by: Zank, CEO of Bennett Data Science Big data-driven companies know this. They run thousands of tests concurrently! They have teams that develop in-house…

zankFebruary 19, 2019

Technology

There are Going to be Some Rules!

by: Zank, CEO of Bennett Data Science There’s a wonderful document that Google created many years ago, called Rules of Machine Learning: Best Practices for ML Engineering and it’s one of the most important documents I’ve ever read on machine learning. Not…

zankFebruary 3, 2019

Business Technology

Are you Using These Simple Personalization Hacks?

by: Zank, CEO of Bennett Data Science Personalization means offering your users or customers something different than you’re offering everyone else. This can be as exacting as a different product or action recommendation for every user, or it can be…

zankFebruary 1, 2019

Technology

AI, like Bread, is Terrible When it’s Stale

by: Zank, CEO of Bennett Data Science In business, as in life, change is a big part of our day to day. There’s not much we can or even should do to stop it. It’s inevitable. And changes affect business.…

zankJanuary 31, 2019

Business Technology

Eliminate the Extraneous: The Art and Science of Holding a ‘Conversation’

by: Zank, CEO of Bennett Data Science Eliminate the Extraneous: The Art and (Data) Science of Holding a 'Conversation' YouTube is one of the most successful user-generated video sharing platforms of the century. With over 100 million videos available, one…

zankJanuary 26, 2019

Business Technology

Most Data Scientists Don’t Know What a Model is

by: Zank, CEO of Bennett Data Science Models and why they are fundamental I want you to know what a predictive model really is. It’s important. Once you see how simple it is, I think it will help unlock a…

zankJanuary 23, 2019

Business Technology

You’re Probably Ranking Your Products all Wrong

by: Zank, CEO of Bennett Data Science Product ranking Here’s a very common scenario that surprisingly few companies get right. And the worst part, when you get it wrong it really hurts user experience. This is something I’m very sensitive…

zankJanuary 17, 2019

Business Technology

Recommenders and Business – Don’t Overlook this Massive Technology

by: Zank, CEO of Bennett Data Science Recommenders are big business. I love them. I’ve designed algorithms that have shown billions of recommendations to tens of millions of users. Yet they don’t get a lot of attention in the media…

zankJanuary 16, 2019