by: Zank, CEO of Bennett Data Science Are you a data-driven company? Here’s the first question I used to ask companies when I applied for a job, “Are you a data-driven company?”. Innocent enough. What I was getting after, is,…
zankJanuary 21, 2019
by: Zank, CEO of Bennett Data Science Product ranking Here’s a very common scenario that surprisingly few companies get right. And the worst part, when you get it wrong it really hurts user experience. This is something I’m very sensitive…
zankJanuary 17, 2019
by: Zank, CEO of Bennett Data Science Recommenders are big business. I love them. I’ve designed algorithms that have shown billions of recommendations to tens of millions of users. Yet they don’t get a lot of attention in the media…
zankJanuary 16, 2019
by: Zank, CEO of Bennett Data Science I love this question. It’s central to all the early conversations I have with would-be clients. And perhaps surprisingly, my answer isn’t always, “of course!”In this post, I’ll cover: What lift does data…
zankJanuary 15, 2019
Reading Time: 4 minutes I want to talk about how we at Bennett Data Science generally work, and share work, with our clients. I want to show you this because it’s really simple and quite beautiful. It usually brings a…
zankJanuary 14, 2019
Reading Time: 3 minutes It’s no mystery that there’s a lot of competition for your customers’ attention. Reports say we see up to 10,000 ads per day. Per DAY! That’s astounding.
zankJanuary 13, 2019
Reading Time: 4 minutes I'm talking about predictive models. These are the things you put some data into, and they spit out an answer for you. Think of them like those 8-balls you shake and viola, there's your answer. Data…
zankJanuary 12, 2019
Reading Time: 3 minutes 80% of our clients come to us with one of three concerns or questions. Here are the reasons, along with how we approach each one and what a typical data science engagement looks like in each…
zankJanuary 11, 2019
Reading Time: 4 minutes Data science is all that I do. I’m vested in this space. I want all data science engagements to prosper! In that spirit, I hope this list helps shed some light on some very common pitfalls…
zankJanuary 10, 2019