Zank, Author at BENNETT DATA SCIENCE

Business

One Crucial Thing Most Companies Miss When Leveraging Data Science

by: Zank, CEO of Bennett Data Science Today, as companies collect more and more data, they’re becoming acutely aware of the value of this data to their business. That’s great, and the impulse is right. But sadly, most of them…

ZankApril 5, 2019

Business Technology

How Popularity can Kill Personalization

Popularity has become its own justification. - Jonathan Franzen by: Zank, CEO of Bennett Data Science We all know that popular items sell well, because, well, they’re popular! But there’s a downside to recommending most-popular products or content to your users…

ZankMarch 6, 2019

Business Technology

Know Your Options When it Comes to A/B Testing

by: Zank, CEO of Bennett Data Science Last time, we looked at the importance of testing and showed how to save money and do it the right way. The method we showed is the Multi Armed Bandit (MAB). In this…

ZankFebruary 25, 2019

Business Technology

Better Testing Equals More Revenue

A/B testing is such an important step in product development because it's directly tied to revenue. by: Zank, CEO of Bennett Data Science Big data-driven companies know this. They run thousands of tests concurrently! They have teams that develop in-house…

ZankFebruary 19, 2019

Business Hiring

Seven Questions to ask Yourself Before Hiring a Data Science Firm

by: Zank, CEO of Bennett Data Science Introduction Choosing the right firm to bring data science to life at your company is a difficult decision. In this article, I provide a framework for executives looking to hire a data science…

ZankFebruary 18, 2019

Business

Three Ways to Speed up Your Data Science Team

by: Zank, CEO of Bennett Data Science Quick, what's faster, business or (data) science? It’s pretty obvious; business can generally outpace science. Even the question conjures images of teams of genius scientists sitting in dark rooms in the back of…

ZankFebruary 9, 2019

Business Food for thought

Do you Have AI all Backwards?

by: Zank, CEO of Bennett Data Science I learned a new acronym today, IA. Here's the story, what it stands for, and why it's important to your business. I had a very interesting talk today with the esteemed UCSD professor,…

ZankFebruary 5, 2019

Business

The Most Ridiculous Question I’ve Ever Heard

by: Zank, CEO of Bennett Data Science I’m such an optimist that that title is a bit abrupt for me. But it’s true, I get asked a very similar, quite ridiculous question all the time. And the ridiculousness has absolutely…

ZankFebruary 4, 2019

Business

Does My Company Need Data Science?

by: David, Data Scientist @ Bennett Data Science Does my company need data science? If you’re here, asking yourself this very question, you probably already know that the world is becoming a much smarter place and that data science is…

ZankFebruary 4, 2019

Technology

There are Going to be Some Rules!

by: Zank, CEO of Bennett Data Science There’s a wonderful document that Google created many years ago, called Rules of Machine Learning: Best Practices for ML Engineering and it’s one of the most important documents I’ve ever read on machine learning. Not…

ZankFebruary 3, 2019