data science Archives - Page 3 of 5

Technology

There are Going to be Some Rules!

by: Zank, CEO of Bennett Data Science There’s a wonderful document that Google created many years ago, called Rules of Machine Learning: Best Practices for ML Engineering and it’s one of the most important documents I’ve ever read on machine learning. Not…

ZankFebruary 3, 2019

Business

The Best Predictive Analytics Starts with Smart Intuition

by: Zank, CEO of Bennett Data Science I was asked an interesting question last week during a client meeting. It caught me a bit off guard because it was almost philosophical. Here’s the question: “Where does intuition end and data…

ZankFebruary 3, 2019

Business Technology

Are you Using These Simple Personalization Hacks?

by: Zank, CEO of Bennett Data Science Personalization means offering your users or customers something different than you’re offering everyone else. This can be as exacting as a different product or action recommendation for every user, or it can be…

ZankFebruary 1, 2019

Technology

AI, like Bread, is Terrible When it’s Stale

by: Zank, CEO of Bennett Data Science In business, as in life, change is a big part of our day to day. There’s not much we can or even should do to stop it. It’s inevitable. And changes affect business.…

ZankJanuary 31, 2019

Business

Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…

ZankJanuary 30, 2019

Business Technology

Eliminate the Extraneous: The Art and Science of Holding a ‘Conversation’

by: Zank, CEO of Bennett Data Science Eliminate the Extraneous: The Art and (Data) Science of Holding a 'Conversation' YouTube is one of the most successful user-generated video sharing platforms of the century. With over 100 million videos available, one…

ZankJanuary 26, 2019

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Day in the Life

A Typical Thursday for this Data Scientist in San Diego

by: Zank, CEO of Bennett Data Science A Typical Thursday for this Data Scientist in San Diego rHere’s my day. Not because I think I did anything groundbreaking, but because it might help you to get to see how to…

ZankJanuary 25, 2019

Business Hiring

Why Most Data Science Interview Questions are Rubbish

Here’s why I think a lot of the tough technical questions asked of young applicants are unnecessary, and why project-based conversations are my preferred method of assessing whether or not an applicant will thrive.

ZankJanuary 24, 2019

Business Technology

Most Data Scientists Don’t Know What a Model is

by: Zank, CEO of Bennett Data Science Models and why they are fundamental I want you to know what a predictive model really is. It’s important. Once you see how simple it is, I think it will help unlock a…

ZankJanuary 23, 2019

Business

You down with DPP?

by: Zank, CEO of Bennett Data Science As I talk with more and more successful executives, there’s a concept that I find myself returning to again and again. It’s this notion of descriptive versus predictive, and eventually, to prescriptive analytics. Let’s…

ZankJanuary 22, 2019