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Generally speaking, data scientists build “models” that predict things such as customer churn, what a customer might want next while browsing your website, or even what you yell into your phone in a loud room. But how long does it…

"Customer engagement is where the heart is" - Neil Patel (1) A study by Constellation Research reported that companies who improve engagement can increase cross-sell revenue by 22 percent, up-sell revenue by 38 percent and order size by 5 to…

Today’s newsletter is a reaction to an article, How to Recognize A.I. snake oil. The author writes about the large and growing number of fake A.I. claims companies are making. Unfortunately, it can sometimes be quite difficult to tell real…

When you’re driving down the street in your car (or it’s driven by A.I., if you’re reading this in the near future) and you want to know if you’re speeding, you look at the speedometer. Pretty simple. That’s a measurement…

Tomorrow we embark on the 20’s! Finally, a decade that’s fun to say. Did anyone ever refer to the last decade as the tens? That’s to say nothing of the “naughts”. This week, I’d like to look at the direction…

Know what I usually think about around the holidays? Models that suddenly don’t work at all. I should explain. A lot of what we do day in and day out revolves around repeatable patterns of user or customer behavior. If…

Companies are moving away from machine learning, quickly. We see it every day; companies are leveraging the power of deep learning - that subset of A.I. based on neural networks that were designed to mimic how our brains learn and…

Want to know what holds projects back? Access to good, clean and reliable data. Sure, it makes sense - we’ve got to get that new product or feature out, and like yesterday. But this isn’t endlessly sciencing away in the…

Do you ever think about how you might be uniquely identified in a huge database of other people/customers? For example, in the United States, we have social security numbers. Each person gets a uniquely identifiable number. Personal email addresses are…