Better Data Science for your Business

Business

Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…
zank
January 30, 2019
BusinessHiring

Why use Data Science Consultants?

by: Zank, CEO of Bennett Data Science This isn’t a convince you to work with our group post. Not at all. In fact, this question came from someone within Bennett Data Science, and the answer lets me talk about how…
zank
January 26, 2019
Business

You down with DPP?

by: Zank, CEO of Bennett Data Science As I talk with more and more successful executives, there’s a concept that I find myself returning to again and again. It’s this notion of descriptive versus predictive, and eventually, to prescriptive analytics. Let’s…
zank
January 22, 2019