predictive analytics Archives - BENNETT DATA SCIENCE

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AI

Predicting the U.S. Presidential Election

Predictive models have been used for years to predict election outcomes well in advance. Looking back at what’s been done in the past, Allan Lichtman comes to mind as someone who stands out from the crowd. He developed a model…

ZankOctober 27, 2020

Business

The Most Ridiculous Question I’ve Ever Heard

by: Zank, CEO of Bennett Data Science I’m such an optimist that that title is a bit abrupt for me. But it’s true, I get asked a very similar, quite ridiculous question all the time. And the ridiculousness has absolutely…

ZankFebruary 4, 2019

Business

Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…

ZankJanuary 30, 2019

Business

Models are High Maintenance!

I'm talking about predictive models. These are the things you put some data into, and they spit out an answer for you. Think of them like those 8-balls you shake and viola, there's your answer. Data scientists build them for…

ZankJanuary 12, 2019