Predictive models have been used for years to predict election outcomes well in advance. Looking back at what’s been done in the past, Allan Lichtman comes to mind as someone who stands out from the crowd. He developed a model…
zankOctober 27, 2020
by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…
zankJanuary 30, 2019
Reading Time: 4 minutes I'm talking about predictive models. These are the things you put some data into, and they spit out an answer for you. Think of them like those 8-balls you shake and viola, there's your answer. Data…
zankJanuary 12, 2019