personalization Archives - BENNETT DATA SCIENCE

Are you Using These Simple Personalization Hacks?

by: Zank, CEO of Bennett Data Science Personalization means offering your users or customers something different than you’re offering everyone else. This can be as exacting as a different product or action recommendation for every user, or it can be…

ZankFebruary 1, 2019

Business

Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…

ZankJanuary 30, 2019

Business

Let’s get Personal – Data Science and a Letter from Mom

by: Zank, CEO of Bennett Data Science Personalization is very near to my heart. After all, I’ve spent a large part of my career helping companies achieve it when interacting with their customers. Tens of millions of them! But when…

ZankJanuary 20, 2019

Business Technology

Is Data Science Worth it for Your Team?

by: Zank, CEO of Bennett Data Science I love this question. It’s central to all the early conversations I have with would-be clients. And perhaps surprisingly, my answer isn’t always, “of course!”In this post, I’ll cover: What lift does data…

ZankJanuary 15, 2019

Business

How to Retain and Engage Your Customers

It’s no mystery that there’s a lot of competition for your customers’ attention. Reports say we see up to 10,000 ads per day. Per DAY! That’s astounding.

ZankJanuary 13, 2019