personalization Archives - bennett_data_science


Marketing Might be Ruining Your Data Science

by: Zank, CEO of Bennett Data Science Consistency in marketing matters. A lot! Here’s a common scenario, exaggerated to make my point: Let’s say your company deviates from its usual marketing plan to go after a big new celebrity with…
January 30, 2019

Is Data Science Worth it for Your Team?

by: Zank, CEO of Bennett Data Science I love this question. It’s central to all the early conversations I have with would-be clients. And perhaps surprisingly, my answer isn’t always, “of course!”In this post, I’ll cover: What lift does data…
January 15, 2019