I’m often asked how I became a data scientist. Here’s the story. I hope you enjoy the departure from normal Tech Tuesday topics. As many have done, I learned the ropes of data science by doing, but my story is…
zankFebruary 25, 2020
Generally speaking, data scientists build “models” that predict things such as customer churn, what a customer might want next while browsing your website, or even what you yell into your phone in a loud room. But how long does it…
zankFebruary 11, 2020
Engagement is essential. For a lot of businesses, personalizing great content or products is the key to high customer engagement. For companies with lots of products where users cannot sift through everything on their own, a recommender system is an…
zankFebruary 4, 2020
"Customer engagement is where the heart is" - Neil Patel (1) A study by Constellation Research reported that companies who improve engagement can increase cross-sell revenue by 22 percent, up-sell revenue by 38 percent and order size by 5 to…
zankJanuary 28, 2020
Good morning. This is David Albrecht, data scientist at Bennett Data Science, filling in for Zank. The other day, I saw a post from someone explaining that their father went his entire life having never heard of Tic-Tac-Toe. It blew my…
zankJanuary 21, 2020
Today’s newsletter is a reaction to an article, How to Recognize A.I. snake oil. The author writes about the large and growing number of fake A.I. claims companies are making. Unfortunately, it can sometimes be quite difficult to tell real…
zankJanuary 14, 2020
When you’re driving down the street in your car (or it’s driven by A.I., if you’re reading this in the near future) and you want to know if you’re speeding, you look at the speedometer. Pretty simple. That’s a measurement…
zankJanuary 7, 2020
Tomorrow we embark on the 20’s! Finally, a decade that’s fun to say. Did anyone ever refer to the last decade as the tens? That’s to say nothing of the “naughts”. This week, I’d like to look at the direction…
zankDecember 31, 2019
Know what I usually think about around the holidays? Models that suddenly don’t work at all. I should explain. A lot of what we do day in and day out revolves around repeatable patterns of user or customer behavior. If…
zankDecember 24, 2019