recommender Archives - bennett_data

Bennett Data Science Magic Market Basket Analysis Tech Tuesdays Recommender Technique Artificial Intelligence

Tech Tuesdays – The Magic of Market Basket Analysis

With everyone shopping like crazy during Black Friday and Cyber Monday, I figured it would be timely and relevant to discuss a simple way to personalize offers to customers at scale, using a simple recommendation technique: market basket analysis. I’ll…

zankDecember 1, 2020

Business Food for thought Tech Tuesdays

The Trouble with Star Ratings

by: Zank, CEO of Bennett Data Science Star ratings were created to indicate how much we like a product or service. They actually do a rather poor job of it. If a product gets a lot of five-star reviews, it…

zankSeptember 10, 2019

Business Technology

How Popularity can Kill Personalization

Popularity has become its own justification. - Jonathan Franzen by: Zank, CEO of Bennett Data Science We all know that popular items sell well, because, well, they’re popular! But there’s a downside to recommending most-popular products or content to your users…

zankMarch 6, 2019

Business Technology

Eliminate the Extraneous: The Art and Science of Holding a ‘Conversation’

by: Zank, CEO of Bennett Data Science Eliminate the Extraneous: The Art and (Data) Science of Holding a 'Conversation' YouTube is one of the most successful user-generated video sharing platforms of the century. With over 100 million videos available, one…

zankJanuary 26, 2019

Business Technology

Recommenders and Business – Don’t Overlook this Massive Technology

by: Zank, CEO of Bennett Data Science Recommenders are big business. I love them. I’ve designed algorithms that have shown billions of recommendations to tens of millions of users. Yet they don’t get a lot of attention in the media…

zankJanuary 16, 2019

recommender Archives - bennett_data_science

Tech Tuesdays – The Magic of Market Basket Analysis

The Trouble with Star Ratings

How Popularity can Kill Personalization

Eliminate the Extraneous: The Art and Science of Holding a ‘Conversation’

Recommenders and Business – Don’t Overlook this Massive Technology

Sign up for Tech Tuesdays