market Archives - bennett_data

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Tech Tuesdays: Good Luck Reusing Analytics Models Without This

Last week I spoke at the Transforming Data With Intelligence (TDWI) virtual conference. The topic was the reuse of analytics models - where an analytics model is designed once and reused for multiple purposes. When done right, the reuse of…

zankDecember 8, 2020

Tech Tuesdays

Tech Tuesdays – The Magic of Market Basket Analysis

With everyone shopping like crazy during Black Friday and Cyber Monday, I figured it would be timely and relevant to discuss a simple way to personalize offers to customers at scale, using a simple recommendation technique: market basket analysis. I’ll…

zankDecember 1, 2020

market Archives - bennett_data_science

Tech Tuesdays: Good Luck Reusing Analytics Models Without This

Tech Tuesdays – The Magic of Market Basket Analysis

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